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Nightingale-Conant- This company, run by Vic Conant, is the largest personal development marketer in the U.S. and UK. Ted created a successful new method of preparing catalogues which changed the marketing culture. The company considers his work the “Marketing Bible” and does not make a marketing move without using Ted’s strategies.

GreenPower - This organization, founded by Dr. Reinhard Hittich and located in the Netherlands, develops and markets nutritional products throughout Europe. With Ted’s guidance and copy (Ted writes 100% of the copy), GreenPower has become the fastest growing company in Europe. Ted also trains the employees of the call center on the latest upselling techniques.

Amazon Herb Company - This fast growing network marketing company distributes fresh herb products grown in the Amazon Rainforest. Ted has been a shareholder and marketing adviser to John Easterling, the President since 1998. Easterling says, “I attended Ted’s seminar in 1998 and have been influenced by his work every since. Ted is a genius with words, a brilliant strategist and undoubtedly the most successful direct marketer in the world.”

Georgetown Publishing Company - This newsletter publishing company was founded and run by Dan Levinas in Georgetown, located in the Washington D.C. area. Ted advised the founders and marketing, wrote copy (also helped the organization become a specialist in “tearsheet” mailings, which were sent in large six-figure numbers.

EAS (Experimental and Applied Science) - Bill Phillips founded this unusual organization, which became the largest marketer of sport supplements in the U.S. Bill has also trained many celebrities in bodybuilding including Sylvester Stallone and Demi Moore.Ted wrote successful copy for the magazine Muscle Media.Ted also helped the founder, Bill Phillips, plan and structure his New York Times best-selling book, Body for Life, with over 3,000,000 copies in print.

Verlag Norman Rentrop - Founded by Norman Rentrop and located in Bonn, Germany, this organization is one of Germany’s most successful publishers with over 250 employees. The company publishes newsletters serving many markets including entrepreneurs, executives, travelers, hobbyists and health enthusiasts.

Ted has written many successful mail packages and advised on a variety of marketing matters.

Hilite Publishing - This organization, located in London was founded by a very successful entrepreneur, Mike Chantry. The company specializes in products for entrepreneurs as well as horse racing enthusiasts. In addition, Hilite is one of the leading marketers of mailing lists in the United Kingdom.

Ted has advised the company on many marketing matters for several years. Mike Chantry says: “One of Ted’s headlines alone doubled sales for this very successful product.”

Marriott Corporation - Well-known owner and operator of hundreds of hotels worldwide, Marriott is also a developer of high-quality timeshare projects.Ted was retained to train the sales staff in Marbella, Spain, the largest and most successful Marriot timeshare project. Immediately following the training, sales increased more than 50%.

Agora Publishing - This highly successful direct marketing company founded by Bill Bonner has publishing interests internationally, including the U.S., UK, France, Germany, and Poland.

Ted was retained to train over 100 members of the editorial staff in the London office. The task: To create a more marketing-oriented headline and copy style. In addition, Ted has consulted in space advertising markets.

Success Development International - Ron LeGrand, the well known public speaker and real estate entrepreneur, is the founder of SDI. For several years Ted served on the company’s Board of Directors and consulted on numerous ad campaigns including TV infomercials, space ads, direct mail and the Internet.

Dearborn Financial Publishing - Located in Chicago, this very successful trade publisher specializes in books for the real estate, entrepreneurial, and investor markets. Ted provided marketing consulting services to Dearborn for several years.

Fischer Publishing Company - Bill Fischer, founder of the company and now retired, created a successful company specializing in health books in the alternative medicine field. Ted created direct mail for several titles, the more successful of which is still selling today: How to Fight Cancer and Win. The sales letter Ted created has been mailed in the millions and is still being used today, ten years after it was first mailed.

Exerstik Corporation - This unique company developed a unique exercise device which can help athletes, consumers or anyone build strong wrists. It has been endorsed by world-class athletes including golfer, Tom Kite, and tennis player Martina Navratilova.

Ted wrote a successful space ad for the company.

Marva Collins - T.V. personality, best selling author, asked to be Secretary of Education by three presidents, and perhaps the world’s best teacher. Marva is known for exciting young four and five year old students so much about education, they enthusiastically learn Shakespeare.

Ted helped Marva plan and outline her new book.

Peter Thomson is England’s best known motivational speaker. He also markets a highly successful monthly program which features many of the world’s best known people in the business marketing and self-help field. The tape program is called The Achiever’s Edge.

Ted has been a frequent guest on The Achiever’s Edge and has provided marketing counsel and advise on Peter’s products and services.

Stuart Goldsmith - Stuart is one of the UK’s most famous best-selling authors. He has written numerous books, including The Midas Touch. He is also one of the world’s best copywriters and has attended Ted’s seminar programs.

Ted has provided marketing feedback and critiques on numerous successful direct mail offers created by Stuart.

Investor’s Hotline - Entrepreneur Joe Bradley launched a popular monthly tape service for investors. Featured guests were the world’s top investment gurus. They included John Templeton, Doug Casey, John Pugsley and Mark Skousen.

Ted wrote a successful space ad and sales letter for Investor’s Hotline.

Mark Joyner is one of the early Internet pioneers who has become a hugely successful millionaire.

Joyner says:

“I’ve had the privilege of publishing and working with some of today’s best business minds.

However, as a direct marketer, copywriter and business consultant, Ted is in a class by himself. He’s an authentic genius.

Naturally, without even trying, his personal letters to me are packed full of brilliant marketing wisdom”

Breakthrough Marketing and Business Concepts Originated by Ted Nicholas

  • Lawyer-free incorporation


  • T.V. Infomercial pioneer


  • Magic Word Seminars


  • Mass direct marketing via space advertising


  • Long-copy ads for entrepreneurial products


  • Advertising with an editorial look and feel


  • “Tearsheet” marketing pioneer


  • “Two-step” ads that pulled in millions of leads


  • Long-copy direct radio commercial pioneer

It isn’t often that any living person-

  1. First, actually originates single-handedly an entire new industry.


  2. Second, finds a new market for this new industry by creating a successful direct marketing campaign to attract huge numbers of clients.

Ted Nicholas has done both.

Ted didn’t like the legal system and procedures regarding corporations. So, he decided in 1973 to form The Company Corporation (TCC). For the very first time new customers could bypass lawyers completely when forming a corporation. TCC has become the world’s largest registered agent with over 300,000 clients worldwide.

Companies Founded by Ted Nicholas
(partial list)

  • The Company Corporation -
    Largest incorporation company in the world with over 300,000 clients.


  • Entrepreneur Publishing Company-
    One of Americas most successful publishers specializing in books for entrepreneurs and business executives.


  • Nicholas Direct Inc.-
    Direct marketing organization conducting The Ted Nicholas Seminars internationally and distributor of books, tapes, and home study programs.


  • Peterson's House of Fudge -
    Manufacturers of confectionery and ice cream products which grew to 30 shops in six U.S. states.


  • Fountain Fresh Fudge -
    Franchisor of homemade fudge in 77 flavors which produced products before the eyes of consumers.


  • Entrepreneurs of America -
    An organization with 265,000 members which provided business services such as low-cost insurance and travel, and also included lobbying for the rights of entrepreneurs with the Federal Government.


  • University for Entrepreneurs -
    Publisher of educational materials for entrepreneurs.

 

About Ted Nicholas